Symphony Teleca Co-Create Blog

Enterprise mobility has matured in recent times and is viewed as an important part of the organisation’s IT strategy. However, with the proliferation of mobile technologies, CIOs often face certain challenges. In an exclusive interaction with CXOtoday, Keith Higgins, Chief Marketing Officer, Symphony Teleca Corporation, shares his views on the trends, challenges and opportunities in this space.

The ever-changing landscape and innovation in the mobile industry continues to confront us with multiple smartphone and tablet platforms, myriad development and middleware environment and countless new applications. Throw in the need for mobile device management, security and telecom expense management – no wonder enterprises are overwhelmed. But we can help.

While software is “eating the world”, mobilizing it is causing all kinds of problems. The most visible recent examples being tech giant IBM’s admission it has been stung by BYOD pitfalls and the story about Facebook’s amended IPO filings, where it admitted its weakness in mobile warning "if users increasingly access Facebook mobile products as a substitute for access through personal computers, and if we are unable to successfully implement monetization strategies for our mobile users, or if we incur excessive expenses in this effort, our financial performance and ability to grow revenue would be negatively affected.".